Social Media Management

Vanilla Digital offers both creation and management of professional accounts across a wide range of popular social media platforms. This can include the creation of the account, content, and posts. Available as a one-off package, or ongoing service.

I also offer social media account insights, and analysis of your engagement and reach, leaving you to focus on running your business.

Social Media and AI

A lot of business owners think they don’t need to hire a social media manager because ‘AI can just create posts for me.’

Here’s why this is dangerous and shortsighted.

Not only do AI platforms give you the responses you want to read, but people can detect AI-generated posts and images 200 miles away.

If I’m a potential customer of your business and I see an AI-generated piece of content on your website or social media channels, this is a terrible first impression.

I think to myself, ‘If this company can’t even be bothered to take real photographs or write real words to showcase its products or services, where else is it cutting corners? And why should I be bothered to get in touch?’

Now imagine someone who’s ready to invest in your business thinking this.

You just left potentially huge sums of money and future referrals on the table.

If you’re asking ChatGPT to come up with something for you, it’s not you. It takes everything that’s unique and authentic about your business away.

This is why AI is not, and never will be, part of my workflow.

Going Viral

Another common misconception is that you can choose to go viral. People don’t understand what ‘viral’ is and how virality occurs.

People also think that social media is ‘one size fits all’.

Every piece of content that appears on your social media channels must be tailor-made for maximum impact.

Even in one industry, two audiences for the same company might be completely different. Therefore, so too will the way that company tries to come across and what it hopes to achieve.

That’s why you need to team up with a strategic content creation partner that

a) follows a meticulous process before, during, and after creating a post and

b) will work with you to define what ‘success’ looks like for your business.

Reach out to Vanilla Digital today

Interested in partnering with Vanilla Digital?

Email me at info@vanilladigital.uk

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