Content Creation

The word ‘content’ means different things to different people.

Some people still aren’t entirely sure what it means. Some people see it as a buzzword that doesn’t mean anything.

To me, content is anything you post to your marketing channels that people outside of your business can see and interact with.

This could be a text post, image, photograph, video, or carousel.

Content encourages people to engage with your brand in some shape or form, whether that’s leaving a comment, liking a post, or sharing it.

This is the first step in turning a passerby into a customer.

Why Is Content Important?

Content is vital to your business because:

It shows a different side to your business than you can communicate in a face-to-face interaction, such as a phone call, meeting, or networking event.
It backs up what you say about your business. Anybody can claim to be the best at what they do, but not everybody has real-life examples to support their claims. Content such as testimonials and case studies allows you to show the results you get and how you make people feel, not just tell people you’re amazing.
It evokes certain emotions which, again, you might struggle to create simply by talking about your business. People buy based on feelings, not facts, remember.
It allows you to create a compelling narrative around your brand.
It acts as a window into your lived experiences. This enables you to attract like-minded people with the same ambitions and desires.

These benefits all have one thing in common - they’re centred around telling stories that resonate with your ideal audience.

Everybody has a story that someone will find interesting. The hard part is deciding how to tell your story in a way that’s engaging.

If you’re struggling with this, you’ve come to the right place.

People are inherently visual creatures, and how things look plays a big part in how we feel about something.

We’ll help you create powerful feelings and bring your business to life through:

You can see more examples of my photography, and even buy prints for your home, at my Pixieset!

Interested in partnering with Vanilla Digital?

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